Wild Bill's Miracle Rub was originally formulated in 2016 to help "Wild" Bill with his pain. It has proven to provide relief for many users and their suffering. Wild Bill's rub absorbs quickly onto the skin, providing topical relief. If used as directed Wild Bill's does not have any psychoactive effects. While it does contain THC, it has no way of entering the bloodstream through the skin. Apply externally to sore muscles or joints. Rub into area until completely absorbed. Use as often as needed. Consult your doctor if irritation occurs.